sv_projectName / sv_projectDesc
Also called server description
The project name and description shown on a server's detail panel — the pitch a player reads after the name.
sv_projectName and sv_projectDesc fill the detail panel a player sees when they click a server in the list. The name is short; the description has room for a real sentence or two.
This is the most under-used free space in FiveM. Most servers either leave it empty or paste the same decorated string as the hostname. A description that says what the server actually is — framework, genre, region, whitelisting, what is different — converts browsers into connections, because it answers the questions the hostname cannot.
It is also what aggregators and directories display, including the server pages on this site, so a good description earns you better-looking listings everywhere outside the client too.
Write it for a player deciding between you and four alternatives, not for the players you already have. "Serious RP, whitelisted, custom economy, EU" is worth more than three lines of emoji.
Related terms
Trying to get your server seen?
The live leaderboard shows what the numbers look like at the top of the list, and the upvote calculator turns a target server into a campaign size. The full glossary is here.